BRAND OVERVIEW : Saltwater Clothing.
Welcome to National United Brands - Your Marketing Solution
The Pink Poodle™ is one of Australia’s most culturally recognisable legacy brands. National United Brands acts as the custodian of this historically significant mark, preserving its identity while preparing it for modern commercial expansion.
This page outlines the brand’s story, assets, commercial potential and the verticals it can scale into - available for licensing, collaborations and strategic partnerships.
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HERITAGE & STORY
SCALABLE VERTICALS & CATEGORY PATHWAYS
BRAND ASSETS WE MANAGE
The Pink Poodle™ emerged during the rise of Australian roadside motels and coastal holiday culture. Its distinctive identity became symbolic of mid-century travel, surf culture, freedom and the optimism of the Gold Coast’s boom era.
Today, the brand holds enormous nostalgic and cultural equity. Under National United Brands’ custodianship,
The Pink Poodle™ emerged during the rise of Australian roadside motels and coastal holiday culture. Its distinctive identity became symbolic of mid-century travel, surf culture, freedom and the optimism of the Gold Coast’s boom era.
Today, the brand holds enormous nostalgic and cultural equity. Under National United Brands’ custodianship, its heritage is preserved and reinterpreted for a new generation of partners, creators and commercial operators.
BRAND ASSETS WE MANAGE
SCALABLE VERTICALS & CATEGORY PATHWAYS
BRAND ASSETS WE MANAGE
National United Brands holds and manages the core assets of The Pink Poodle™, including:
Registered trademark: The Pink Poodle™ ; Brand identity and stylistic elements ; Heritage references and archival brand story ; Visual assets and brand photography ; Domain & digital assets (including website) ; Category positioning and strategy frame
National United Brands holds and manages the core assets of The Pink Poodle™, including:
Registered trademark: The Pink Poodle™ ; Brand identity and stylistic elements ; Heritage references and archival brand story ; Visual assets and brand photography ; Domain & digital assets (including website) ; Category positioning and strategy framework
These assets form the foundation for commercialisation across multiple industries.
SCALABLE VERTICALS & CATEGORY PATHWAYS
SCALABLE VERTICALS & CATEGORY PATHWAYS
SCALABLE VERTICALS & CATEGORY PATHWAYS
The Pink Poodle™ is commercially scalable across multiple verticals due to its iconic identity and strong heritage positioning.
Potential verticals include:
Apparel, lifestyle & merchandising
Hospitality partnerships & pop-up concepts
Tourism activations
Home décor and designer goods
Media, creative & content collaborations
FMCG & packaged goods
The Pink Poodle™ is commercially scalable across multiple verticals due to its iconic identity and strong heritage positioning.
Potential verticals include:
Apparel, lifestyle & merchandising
Hospitality partnerships & pop-up concepts
Tourism activations
Home décor and designer goods
Media, creative & content collaborations
FMCG & packaged goods (case review)
Event branding & cultural projects
Retail & consumer goods
Licensing for signage, artwork & installations
This flexibility makes the brand suitable for both boutique and large-scale opportunities.
LICENSING, COLLABORATIONS & AQUISITION
SCALABLE VERTICALS & CATEGORY PATHWAYS
SCALABLE VERTICALS & CATEGORY PATHWAYS
We offer:
- Exclusive category licensing
- Non-exclusive licensing
- Creative & limited-edition collaborations
- Partnerships & co-branded programs
- Joint ventures
- Brand activations
- Full or partial brand acquisition (evaluated case-by-case)